98% of Pinterest users say that they tried something they found on Pinterest and 84% state that they use the platform to help them decide what to buy. In fact, it is responsible, on average, for approximately 8% of referral traffic on the World Wide Web. With a steady decline in referral traffic from Facebook and Twitter due to ongoing algorithm updates, Pinterest is seeing a steady climb in referral traffic. Essentially, it is a place to search for or stumble across ideas and products that can easily be sorted into a curated collection of resources. Don’t Ignore Pinterest | It’s Growing | Social Media Marketing InsightsĪlthough Pinterest is technically considered a social media channel, most people view it as a place for discovery. Use it to jumpstart or augment your content marketing initiatives today. Written by our social media marketing experts in Toronto, this blog post serves as your complete guide to using Pinterest for marketing and branding purposes. This makes it perfect for companies that want to reach their target audience and funnel targeted traffic back to their website. Since the channel is visually appealing (which happens to be its USP), it also has a high engagement rate. As of today, it is the fifth most popular social media platform with an estimated 250 active monthly users. Often disregarded by digital marketers who look to position themselves on high-trafficked platforms, Pinterest offers significant potential. In fact, the social media marketing industry is constantly evolving and it is important not to restrict your vision and to constantly refine your practices. That is not to say there is no other platform that can emulate the results seen on these two platforms. ![]() In the content marketing world, Facebook and Twitter sit atop of the golden pedestal of other social media platforms.
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